A small online business by definition is just that – small, for now. It might grow to be a giant someday.
But until then, a small business lives its share of budget constraints, less workforce and more work. None of these obviously are reasons to give up the dream to make it big. On the contrary, these might just be reasons to think innovatively, out of the box and come up with some creative solutions.
One perennial problem all small businesses face is that of attending phone calls from customers promptly. For all it is worth, your small business is actually a one man army, which is you. Or, it might be a small enough business that can’t afford a dedicated resource to answer calls. Definitely, you can’t even think of a call center. Some day for sure, but not now.
If you are reading this and mentally nodding a yes to all the points, then an IVR system is just what you need.
An Interactive Voice Recognition or IVR system is a cloud-based automated system that interacts with callers. A set of pre-defined rules directs the caller to the concerned service, person or a department. This seemingly simple process actually eliminates the necessity to hire a dedicated resource and cut down costs associated telephone. This is a big plus for a small business.
There is more than cutting costs for a small business.
Ease of set up
IVR’s are simple to set up. They are not time or resource intensive. It just takes a few minutes to set up a new IVR system. All you need is a good browser and a stable internet connection.
An IVR is a very customer centric solution. It is built around the need of a customer to get in touch with you at all times as per his/her convenience. A crisp set of options can help your customer navigate easily to what he/she wants. With a little bit of creative thinking, you can create customized messages or greetings for your customers.
IVR’s are painfully accurate in transferring customer calls to agents! It’s a good problem then. Isn’t it!? A customer on the phone doesn’t have the patience to speak to multiple people about the same issue or query. They would want a quick and effortless way to reach the right person who can help them. An IVR system can be programmed to do so. It can pick up the keywords programmed for a particular agent and route the call.
An online IVR system is way cheaper than any other phone based communication system. It probably is 10 times cheaper than a conventional setup. There is no need for budgets for costly equipment, setting them up, maintenance or even the need to buy expensive software. IVR’s are for all kinds of businesses. Sure. But, they are a lot more beneficial to small businesses.
A welcoming, sophisticated and clearly recorded message on an IVR system lends a professional image to your business. It’s a big leveler. You do not come across as a small business to an unsuspecting customer.
IVR’s help improve the efficiency of your agent and your company. Your customers are less on hold; their queries are answered fast by the right agent. It’s a shorter and a more efficient response cycle.
A faster response time makes your customers happy. A happy customer refers you to more people. More people knowing about your business translate to more queries. Each query answered effectively and efficiently again creates a happy customer. Thus the cycle of happy customers widens.
Less cost of installing, improved efficiency and happier customers eventually result in better revenues. There is no other way to it.
Interestingly all these benefits with just a simple switch over to an IVR system. Save your phone communication woes. Indulge in the benefits of an online IVR system. Rejoice in the knowledge that all your communication problems are no longer problems.